Internet search and entertainment company Yahoo will have Aruba managing thousands of points at more than 40 sites worldwide, all run from one desk.

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Yahoo and Walmart created three branded Web entertainment channels that target moms through articles and videos on home improvement, personal makeovers, and cooking tips.

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And, I think because of Yahoo today in China we've been focused on entertainment, sports and finance.

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The scientists can search all they want, but ultimately it will be up to Yahoo's millions of users to help Terry Semel pull off this entertainment gambit.

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Confirmed speakers include: IAC Chairman Barry Diller, ex-Disney chairman Michael Eisner, NBC Universal Chairman Bob Wright, YouTube founder Chad Hurley, actor Morgan Freeman, the CEOs of Sling Media, Netflix, 2929 Entertainment, as well as high-level executives from Google, Yahoo and Microsoft.

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Now, having revived Yahoo in four years as its chief executive, Semel promises a whole new kind of entertainment in a most hostile setting: the Internet.

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Even likelier bidders are two internet firms, Yahoo and InterActiveCorp, whose respective bosses, Terry Semel and Barry Diller, hail fom the entertainment world.

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With videos, Yahoo is improving the amount and quality of its content across various media verticals like sports, news, finance and entertainment.

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