Dan Schawbel is the Founder of Millennial Branding, a Gen Y research and consulting firm.

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He talked to Dan Schawbel, founder of Millennial Branding, a Gen-Y research consultancy, and a Forbes.com contributor.

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Dan Schawbel is a Gen Y career expert and the founder of Millennial Branding, a Gen Y research and consulting company.

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"The majority of tattoo-wearers decorate their bodies because is it voguish, almost a membership to the Y-generation, " said the academic, who is conducting research into how people view the future of Britain.

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Its research pointed to four major consumer audiences: families with children, professionals, Generation Y teens and twentysomethings and video game enthusiasts.

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At the 92nd Street Y, a school that gained a fair amount of notoriety for its role in the Wall Street research scandal a few years back, kids are engaged in an archeology "dig" and sculpture projects, among other things.

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Only 20% of Gen Y women say that they want to follow in the footsteps of the female leaders in their workplaces, says new research from Bentley University.

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