You want a guarantee of safety - not something along the lines of "if we peak at date X and reduce emissions at rate Y that gives you Z% chance of not being flooded out of existence".
Familiarizing Generation X and Y clients with Merrill's brand through Merrill Edge gives the firm a good chance of holding on to those clients as they grow wealthier, says Alois Pirker, a research director at research and consulting firm Aite Group.