One small request for ASUS' developers: it'd be nice if users could rearrange these toggles, as we can with Xiaomi's MIUI as well as LG's UI 3.0 (on Optimus G, Optimus LTE II and others).
On the software front Xiaomi's decided to jump straight to Android Jelly Bean for the phone's MIUI ROM, which itself packs several new features as well.
Here's a little background: Little Chilli is Beidou's fairly new brand that attempts to follow Xiaomi's online retail model, but without supplying a heavily customized version of Android like MIUI.