With the addition of Comcast's Xfinity TV customers, WatchESPN is now available to 40 million subscribers.
Xfinity On Demand has the broad reach to help programmers maximize their viewership and promotional activities.
After Watchathon Week concludes, Xfinity TV will launch the "Catch-Up of the Week" on April 1.
With VIOS already on board, Microsoft announced that Comcast Xfinity is joining as well.
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The Xfinity TV was mainly an answer to Netflix, YouTube and other online streaming providers.
With the Xfinity Connect Mobile app, you can also forward calls to iPads and iPod touches.
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"The scale of Xfinity Watchathon Week is enormous, " said Maggie Suniewick, Vice President, Video Services, Comcast Cable.
With this new offering, Comcast is looking to improve the overall customer experience with the Xfinity brand.
To increase the convenience for its subscribers, Comcast offers on-demand video service and Xfinity Streampix streaming service.
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New "Watch" products from Disney Channel, DisneyXD and Disney Junior will debut to Comcast's Xfinity TV subscribers later this year.
Xfinity On Demand offers the ultimate in TV series catch-up featuring over 270, 000 content choices on TV and online.
As far as Comcast is concerned, the company has launched its own Xfinity Streampix service for its own subscribers.
The companies also agreed to collaborate over the term of the deal to create new, innovative viewing experiences for Xfinity TV customers.
All Video On Demand (VOD)-enabled Xfinity TV customers will have access to this content, and across multiple screens when available.
Comcast this morning announced a new suite of free services for Xfinity voice customers, including outbound calling over WiFi.
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With the possible exception of Comcast, which is aiming to give it a good try using its Xfinity and Xcalibur brands.
Xfinity Signature Support offers customers a single source for troubleshooting and support for their computers, home networks and many other devices.
Comcast also obtained rights to air certain content from ESPN3, ESPN FullCourt and ESPN GamePlan on Comcast's Xfinity Sports Entertainment Package.
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Once a user downloads WatchESPN, they will receive instructions to enter their Comcast Xfinity credentials to access their favorite ESPN content on their device.
Comcast launched its Xfinity Streampix offering in February 2012, allowing subscribers to complement their existing pay-TV packages with the additional streaming service.
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Each month, there are nearly 400 million views on Xfinity On Demand.
Additionally, Xfinity TV customers will have access to a variety of ABC News programming as well as some local ABC owned-station content.
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Comcast launched its Xfinity Streampix offering in Feb 2012, allowing its subscribers to complement their existing pay-TV packages with additional streaming service.
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Xfinity, it says, is unlike Internet video services like Netflix because it travels over Comcast's own private network and not the public Internet.
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Xfinity TV customers will also receive the recently announced Disney Junior, a new 24-hour basic channel for children ages 2-7, parents and caregivers.
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Xfinity TV customers will receive broad access to existing authenticated products like WatchESPN, as well as upcoming authenticated products, including WatchDisneyChannel, WatchDisneyXD and WatchDisneyJunior.
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During Watchathon Week, Xfinity TV customers will have access to more than 3, 500 episodes of 100 TV series across 30 premium, cable and broadcast networks.
For more information on Xfinity TV and Xfinity On Demand www.xfinity.com.
Xfinity TV will also integrate all of the content available through WatchESPN on XfinityTV.com and soon to the Xfinity app with tens of thousands of other entertainment choices.
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