That whiff of science was good enough to get XanGo (the name blends "xanthone" and "mangosteen") under way.
The guys at the top of the XanGo food pyramid are well positioned.
Spend time with enough XanGo vendors and you'll hear just about any claim.
On XanGo tv, a company-sponsored Web site where distributors are encouraged to post testimonial videos, Robert Hoskins of Owensboro, Ky.
Hands shoot up and the testimonials begin: Antioxidant-loaded XanGo calms acid reflux, cures migraines, chases away brown spots on the skin of someone's mother.
Y. are urged to share the good things they have experienced after drinking XanGo, a tart, pulpy beverage made from the southeast Asian mangosteen fruit.
Holding a maroon folder labeled "Medical Breakthrough, " John Machlovitz, a XanGo distributor, asks attendees to share feedback from "doing" the juice, one of the hottest products in the dietary-supplement market.
Such grandiose claims, spread by word of mouth and all over the Web, have made XanGo llc, the Lehi, Utah producer of the juice, perhaps the nation's fastest-growing pyramid marketing company.
On XanGo's 30-acre campus in Utah, XanGo executives, tan from a recent distributors' rally in Cancun, won't disclose how much mangosteen goes into each bottle, or how much they pay for the fruit, which sells for a few cents each in places like Thailand and Puerto Rico.
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