The X-Ray feature that premiered on the Kindle Fire is also available on the Paperwhite.

CNN: Review: Kindle Paperwhite is king of the e-readers

This soft sell is also present in the new X-Ray feature for movies, which allows you to hit pause and automatically see IMDB profiles for actors in the flick, finding out what else they've appeared in.

CNN: Hands-on with the new Kindles

Shows how the X-ray for Movie feature works.

FORBES: Amazon Live From Santa Monica: New Kindle Paperwhite, Kindle Fire HD, More (Updated)

Six months ago, Amazon and IMDb introduced "X-Ray for Movies, " a new feature that revolutionized the movie viewing experience by bringing the power of IMDb directly to movies on Kindle Fire HD.

ENGADGET: Amazon intros X-Ray for TV, helps you remember those 'Game of Thrones' actors

As you'd expect, Skooba's first design, the Checkthrough, is pretty minimalist, in keeping with the requirements that approved bags not have any straps or zippers and not feature any space for items that could interfere with the X-ray image.

ENGADGET: Skooba makes with the pictures of TSA-friendly bags (update: not really)

The clinics will feature examining rooms with "everything wired for video" including ophthalmoscopes, a digital X-ray machine and a skin camera for examining potentially malignant blemishes.

FORBES