Rather than simply putting up billboards or handing out free products at events like the X Games, for instance, they need to actually invest in the events and showcases that allow action sports to survive at a professional level.

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It could, for instance, read like this: Based on your interest in X, you should know about Y.

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For instance, why get an MRI when, in certain situations, an X ray would be just as good?

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The "Modern Eye" exhibition, which is separated into 12 sections, insists on the different facets of Munch's modernity, for instance his rapport with photography, cinema and Modernist theater, or his fascination with medical science and X-ray technology.

WSJ: A Thoroughly Modern Munch | 'Edvard Munch: L'Oeil Moderne' at the Pompidou Center in Paris