They go to a homepage of Brand X to be sold something, to learn more about Brand X and the promotion thereof.
So I say to you, hold Brand X in the regard it deserves, and toast the folks that envisioned its creation and inception, but do not limit yourself to the potential that such a lovely brand X can bring into a cocktail.
FORBES: The Myth of the Top Shelf: Thinking Outside the bottle
This isn't about selling 2 million singles and sitting back and clapping your hands but looking back and saying we created 'x' brand.
Brand X Internet later this month, it may radically change how businesses sell high-speed Internet access.
But Brand X figured the 9th Circuit decision was a chance to keep in the game.
Meanwhile, Brand X Internet says it needs a favorable ruling if they're going to have any hope of surviving.
Think outside the bottle, as the creators of the appreciated Brand X did.
FORBES: The Myth of the Top Shelf: Thinking Outside the bottle
Brand X started talking to cable companies about reselling their cable modem lines as well, but didn't get very far.
Brand X started off selling dial-up service to customers, but as the Internet grew the company began offering broadband options as well.
Not everyone agrees that a pro-Brand X ruling would seriously damage the cable industry, since phone companies haven't been crippled by line-sharing.
The news is less rosy for ISPs ranging from giant EarthLink (nasdaq: ELNK - news - people ) to smaller Brand X.
By 2003, Brand X had about 2000 customers, most of which were on DSL. But the phone companies didn't make it easy to access their networks.
These things are said in utter shock and disdain as if God may come down and strike me dead for using Brand X in a cocktail.
FORBES: The Myth of the Top Shelf: Thinking Outside the bottle
That means Brand X was able to buy access to those networks at wholesale prices and resell high-speed digital subscriber lines (known as DSL) to their customers.
So which one should be dare mix Brand X into?
FORBES: The Myth of the Top Shelf: Thinking Outside the bottle
Yes, I say, use Brand X in a drink.
FORBES: The Myth of the Top Shelf: Thinking Outside the bottle
It could also mean an effective end to the Internet service provider industry, crippling companies ranging from giant EarthLink (nasdaq: ELNK - news - people ) to tiny Brand X.
Besides, the Brand X decision actually helps VoIP providers, says Citron, by strengthening the position that they are not a telecommunications service and, therefore, should not be subject to the same rules, taxes and fees as traditional phone calls.
If the court rules against the cable companies, agreeing with the 9th Circuit that cable contains elements of a telecommunications service, it could give new life to small ISPs like Brand X, allowing them access to cable networks and providing a new stream of revenue.
At question in the case is whether cable companies such as Comcast (nasdaq: CMCSA - news - people ) and Time Warner (nyse: TWX - news - people ) should be required to lease their lines to companies like Brand X.
Activision has taken a big creative leap with X-Men Destiny, the first Marvel game to introduce three brand new members of the X-Men.
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Best Trick events have helped the X Games become the premier brand of action sports competition, and their cancellation greatly hurts the future of those sports.
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Familiarizing Generation X and Y clients with Merrill's brand through Merrill Edge gives the firm a good chance of holding on to those clients as they grow wealthier, says Alois Pirker, a research director at research and consulting firm Aite Group.
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What's funny is that although Acer's long been pitched as the higher-end brand, its 14-inch Timeline X laptop, the AS4830, starts with similar specs.
The official announcement isn't until Thursday, but a few stores have quietly started selling the FPD2185W, Gateway's brand new 21-inch, 1680 x 1050 widescreen LCD monitor.
Below is a video showing Need for Speed: Shift on the Verizon Wireless Droid X, which is a good example of a brand crossing over to multiple audiences.
Among the old and beat up vehicles are plenty of brand new Land Cruisers, Pajeros, BMW X series, and black Hummer H3s.
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X-Men Destiny allows gamers to control the fate of one of three brand-new mutant characters forced to choose between saving humanity or ensuring its destruction.
FORBES: Comic Book Legend Stan Lee Gets Interactive at San Diego Comic-Con
"Generations X and Y are coming into the market, and they want a luxury brand, " says Paul Halata , the North American chief of DaimlerChrysler 's (nyse: DCX - news - people ) Mercedes-Benz brand.
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