Fans can bid on hundreds of items in an online auction, including attending a NASCAR race with WWE superstar John Cena, meeting Tyra Banks on the set of "America's Next Top Model, " or pitching entrepreneurial ideas to Mark Cuban.

WSJ: WWE helps launch Superstars for Sandy Relief

It will also be displayed in the Izod Center interview area and will help the WWE interact with fans and monitor social media activity during the main fight between The Rock and John Cena.

FORBES: WWE Wrestlemania 29 Social Media Command Center Created For Wrestling Fanatics