Mr. Wurtzel says he believes people are still watching as much TV, just in new ways.

WSJ: No Longer 'Must-See TV'

Michael Ballhaus provided the gaudy, inexpensive cinematography and Stuart Wurtzel the lavish production design.

NEWYORKER: The Mambo Kings

"Tectonic upheavals in technology have affected consumer behavior, and it's happened so quickly, " says Alan Wurtzel, president of research at General Electric Co.

WSJ: No Longer 'Must-See TV'