So while the SIA tries to shine a positive light on the WSTS data, times are tough in the world of semiconductors, and they will get worse before they get better.
Second, it seems that Toshiba must have reported a significant decline in bit shipments to WSTS that caused this statistic to show lower bit growth than any of the companies that share their bit growth.
Perhaps most interesting is that the World Semiconductor Trade Statistics (WSTS) which compiles numbers from all the charted companies except SanDisk showed aggregate bit growth lower than that of any of the companies on the chart.
Based on the 3-month rolling average that WSTS (the World Semiconductor Trade Statistics) uses November sales were the highest month of the year and the first month of 2012 to come in higher than the same month of 2011.