Of course, like everyone else, our knee-jerk reaction is often to delete the comment and ban the complainer but that is almost always the wrongreaction.
"Anything that provokes an emotional reaction because it's done wrong can result in bad word of mouth, particularly when you have groups that value each other's opinion, " says Ms. Kahn.
Mr Vickers points out that much of the debate about what might go wrong in the campaign has focused on what Saddam could do and on the regional reaction to war.