Even if I have it all wrong and these scientists had some good reason to mislead us (instead of making a strong case with real data) I think disseminating the truth is still the safest bet by far.

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Chatfield knows this sounds like something is wrong with society, but the good news is that all the data spewing out of all the online games is giving brain researchers and game designers enormous insight into what motivates play.

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While Walmart had a good year in 2010 overall, they got their merchandising mix wrong for the holidays in the U.S. Going into the holidays, they all felt good.

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