This is a real bureaucratic danger: A marketing or sales presentation is written and rewritten twenty times, and then seventeen different people review and approve it before it is ever tested in front of an audience.

FORBES: How can I find out if my presentation works? -Presentation Training

Most smart TV OEMs have started to integrate newer web presentation engines that use HTML5, which should means more apps and smart TV guides will be written with HTML5 in mind.

FORBES: 3 Reasons 87 Million Smart TVs Will Be Sold In 2013