We'll be honest with you, we don't know a lot about marketing healthcare devices to everyday people, so perhaps posting a goofy YouTube video with some re-written classic rock songs is standard practice in the industry.

ENGADGET: Phone Oximeter saves lives, puts Journey's lawyers on red alert (video)

Mr Cannon, who covered both events for the Washington Post, has written a classic piece of journalism, riveting, eye-opening and balanced to a fault.

ECONOMIST: Trouble in paradise

Everyone knew that it was not written by a classic composer, and that it was a cinema score.

NPR: 'Hitchcock's Music' Scores Big on Suspense

He had read On War, the classic written in 1832 by Carl von Clausewitz, the Prussian military thinker.

FORBES: Bill Walsh, Maverick Football Coach

Now he has written an instant-classic investment book called The Only Three Questions That Count: Investing by Knowing What Others Don't.

FORBES: Magazine Article

Now available more than a third of a century after it was written, it deserves to become a classic.

ECONOMIST: Anglo-American relations

Brecht, whose classic works include "The Threepenny Opera, " co-written with Kurt Weil, and "Mother Courage and Her Children, " wrote the play while in exile himself in America.

WSJ: Review: 'Caucasian Chalk Circle' jabs at injustice

This action is both a commentary on our Twitter-addled attention spans and a classic embodiment of a Wall Street law so old that Hammurabi himself may have written it: Buy on the rumor, sell on the news.

FORBES: The Ghosts Of Earnings Past