Networks are even beginning to brainstorm about what second screen apps will do at the writing and production stages of TV show creation.

ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?

"It was rooted out of frustration not only with MP3.com, Lycos and Scour.net, but also (the desire) to create a music community, " is how he explains his interest in writing the code which led to the creation of Napster.

BBC: The man behind Napster

Painter suggests there may be some legal issues surrounding the creation of fake Web sites, since that would imply fraud in writing.

FORBES: Magazine Article

Writing in the British Medical Journal, Australian journalist Ray Moynihan warned about the "corporate sponsored creation" of diseases.

BBC: Pill mixture

But writing was the thing, and Mr Carey's discussion of the novels and of the process of their creation is one of the most interesting parts of the book.

ECONOMIST: William Golding