Mr. Eskin's job is to guide writers and editors through the process of planning and filling a regularly released app, helping assess if there might be a market to produce digital magazines that readers will want to pay for.

WSJ: Pushing Editorial Into World of Apps

We will also be able to judge their performance differently, according to the values that guide us as writers.

FORBES: What The New Story of Journalism Is Really About

The group's guide took them to cafes once frequented by Hemingway, Fitzgerald and other Lost Generation writers.

FORBES: Scriveners' Holiday