In terms of business, we often recommend that entrepreneurs write business plans for a simple reason: big businesses do it.

FORBES: How Plans Kill You ... So Why Do You Do It

But, for those who once assumed the young would never learn to write, it is a modest reason for hope.

ECONOMIST: Language

Starting today, Shikha Dalmia, a senior analyst at Reason Foundation, will write a bi-weekly column for Forbes.

FORBES: Uncommon Sense

But the characters in "Laughter on the 23rd Floor, " like "The Sunshine Boys" before it, have a logical reason to be telling jokes, which is that they write them for a living ("If Max Prince laughs, my kids eat this week").

WSJ: Putting the Punch in Punch-Line | Neil Simon | Laughter on the 23rd Floor | Mad Cow Theatre | Review by Terry Teachout

Among the more complicated, he says, is former Lehman Brothers chief Dick Fuld, and for that reason a favorite character of his to write.

FORBES: Warning Wall Street: 'Too Big To Fail' Gets Tough HBO Treatment

Thoughts and ideas written by people who wouldn't necessarily be in a position to write them into books (some for good reason) will be immortalized just the same.

CNN: Who said tweets are trivial?

In my next blog, I will write about product lifecycle analysis sustainability reporting how it can be the reason for differentiation in a busy market space.

FORBES: Is carbon a loss leader to energy?

Reason, a libertarian magazine, hired us for a summer internship and asked us to write a short piece about the controversy, which was published late in the spring.

WSJ: Best of the Web Today: See You in the Funny Papers