Wordsmiths are needed to write ad copy, compose jingles, write speeches for executives to give at trade shows, and so forth.

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Connerty, who has created 1, 500 ads in his career, would write the copy and his staff of media buyers would place the ads.

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In addition, writers felt flattered when they attracted a lot of readers, so that made them want to write more interesting copy, to attract readers.

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Then it needs writers to write clever marketing copy.

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The careful write-arounds in marketing copy can be amusing.

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The Scout Drive Button eliminates the need to write down directions, print out maps, or copy and paste the address into another GPS device or application.

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Editor s note: If you are planning to use the news story that this discussion-activity is based on for a homework assignment, please write the URL on the board and have your students copy it.

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' And this record's made the rounds of people who write about music and music buffs, and pretty much everybody who was Internet savvy and wanted to get a copy could get a copy.

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Back in the pre-internet days of yore, we used to write to every state revenue department to get copies of their return packages, that we could then photo-copy and have on hand just in case.

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Mossberg will often be the first critic to get an advance copy of an Apple product, as in March, when he was the first to receive and write about Apple TV, which allows downloaded movies and programs to be viewed on wide-screen TV sets.

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