Last year, the BBC discovered that the police had told the wardens to write a third fewer tickets because the police administration was too busy with other matters to process them.

BBC: Focus on parking issue

Russia's private-sector creditors have agreed to write off more than a third of the debt, swapping the rest for long-dated, low-interest Eurobonds.

ECONOMIST: Russian debt

If a third-party developer wants to write a killer-app for Windows 8, they cannot.

FORBES: Is Nokia Stock Oversold?

Create a profile on LinkedIn, and write about yourself in the third person so that the site will have more relevance in the eyes of a search engine.

FORBES: Your Web identity could make or break you.

It then became possible for a third-party company to use IBM software and hardware to write a business application.

FORBES: A New Open-Source Model For SaaS

Smartphone sales overall dropped by more than a third to 1.54 billion euros, and the company posted a write-off of 220 million euros on unsold smartphones.

FORBES: Nokia Posts Another Quarterly Loss As It Hangs On To Cash

In one experiment (with Loewenstein and a third colleague) Ariely asked people to write down two digits of their Social Security numbers.

FORBES: Magazine Article

So as I write, I am in an outdoor lounge on my third martini, smoking a water pipe in the Atlantis hotel in Dubai.

FORBES: Mark Twain, Market Maxims And Making Money

Whenever I write about the lack of third-party HD-DVRs, I inevitably receive a slew of email gently pointing me to the HD TiVo, a device DirecTV (the aforementioned benevolent dictatorship) so kindly offers.

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