In the Reiss system, athletes wear wristbands with personalized messages intended to motivate them during the heat of competition.
They also have some pretty snazzy merchandise (they were kind enough to send me a t-shirt and some wristbands).
Miss Fulthorpe is also raising funds herself by selling wristbands bearing her son's name at the Tesco store in Bramley.
The bright yellow "LIVESTRONG" wristbands distributed by his charity became a potent symbol for perseverance in the face of adversity.
The Police Federation has begun selling wristbands in honour of the officers, with all money raised to be donated to their families.
We were now all moving away from rubber and plastic straps and into full-on stainless-steel wristbands to match the TAG Heuer casings.
Only the athletes, their teammates and coaches know what the wristbands say.
Morrisons said that, since the incident on Monday, it had reviewed its guidelines to allow non-fresh food preparation staff to wear charity wristbands.
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There on the field, once again, were big, burly guys wearing pink socks, pink gloves, pink arm and wristbands, and even pink shoes.
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Purchases from the store, which sells Livestrong's trademark yellow wristbands, sports apparel and accessories, have doubled in the past three days, she said.
But, tomorrow there will be mobile payment wristbands you can wave across vendor terminals to buy all sorts of things, maybe even a get-out-of-jail-free card.
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While Livestrong became a nationwide brand symbolized by the millions of yellow wristbands it sold to raise money, Athletes for Hope has maintained a relatively low profile.
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He raised millions via his Lance Armstrong Foundation to help cancer victims and survivors, an effort illustrated by trendy yellow "LiveSTRONG" wristbands that helped bring in the money.
Players will also wear wristbands in honour of Miss Lancaster.
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They were wearing gold-colored wristbands distributed by the Tyler Clementi Foundation, which they launched last year to raise awareness of teen-age suicide, cyberbullying, and the difficulties of gay youth.
The risks were brought home to them in 2009 when several of Iran's players took to a World Cup pitch wearing green wristbands in support of the opposition's presidential candidate.
Morrisons said its dress code banned bracelets and pins, but said since the incident on Monday, the firm had reviewed its guidelines to allow non-fresh food preparation staff to wear charity wristbands.
Ordinary hackers outfit themselves with the clubs and balls and shoes and copper wristbands of their favourite pros in the hope that a little of the magic will rub off on them.
Fisher also argues that the campaign is damaging, because it decreases the amount of funds that might go to Central Africa, as young people in America now spend their money on Invisible Children wristbands.
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Wristbands are the latest iteration of the push.
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As long as opponents can't intercept the communications, he sees no reason why all players and coaches shouldn't be connected with wireless headsets, eliminating the need for a huddle or the quarterbacks' wristbands with plays listed in tiny print.
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