Wrapp allows you to give your friends not only paid gift cards, but also free gift cards.
Expect to hear a lot more about Wrapp when the service launches here in a few months.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
And he says that Wrapp offers a nice way to do exactly that.
Wrapp plans to use the new funds to help the service launch in the U.S. and the U.K. in the current quarter.
One novel feature of Wrapp is the ability to give your friends not only paid gift cards, but also free gift cards.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
Wrapp launched in Sweden in October, with several dozen retailers already signed on, most of them focused on selling in in physical stores.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
In interviews with FORBES in late December, Zennstrom and Winbladh laid out the case for how Wrapp plans to reinvent the gift card business.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
There are apps for Wrapp for both iPhones and Android phones.
Wrapp gets a commission when a gift card is redeemed.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
As I noted in a recent post, the social gifting service works like this: On the Wrapp site, you can sign up for the service for free using your Facebook account.
That makes Wrapp a nice solution for group gifts.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
And while the tie to Facebook gives Wrapp a way to prompt you to consider gifting your friends on their birthdays, you can decide to send them a gift card any time you want.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
The basic concept is to tie giving gift cards to Facebook.. The social gifting service works like this: On the Wrapp site, you can sign up for the service for free using your Facebook account.
FORBES: Wrapp: Zennstrom-Backed Startup Reinvents The Gift Card
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