Sir Martin Sorrell, the acquisitive 63-year-old chief executive of communications colossus WPP Group Plc.

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To borrow the phrase popularized by WPP group chairman Sir Martin Sorrell, this is the LUV economy.

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But enter a veteran voice of reason in the form of WPP Group Chief Executive Sir Martin Sorrell , to assuage those fears.

FORBES: Magazine Article

Sir Martin Sorrell, the acquisitive 63-year-old chief executive of communications colossus WPP Group (nyse: WPPGY - news - people ) Plc.

FORBES: Kiss and Punch

The UK-based WPP Group, a world leader in advertising and marketing services, owns another 45% and Brazilian entrepreneur Marcus Buaiz has the remaining 10%.

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Or take HSBC's ''Different Values'' advertising campaign engineered by WPP group's JWT, which superimposes different captions over the same repeated image to show that people define success differently.

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"The quality used to be so bad we'd only use stock for layouts, but it has gotten a lot better, " says Holli Burlison, who runs the art buying group at WPP Group's J.

FORBES: Image Enhancement

David Sable, chief operating officer of Wunderman, a brand-building agency that is part of the global marketing firm, WPP Group, advises advertisers in a downturn to rally to protect and preserve brand equity that has been nurtured for years, with continued investment in and support of branded products.

FORBES: Don't Skimp On Ad Budgets

Mr. Mayer, who spotted Google using the code, also noticed variations of Mr. Garg's code at work in ads placed by Vibrant Media and WPP's Media Innovation Group.

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But enter a veteran voice of reason in the form of WPP (nasdaq: WPPGY - news - people ) Group Chief Executive Sir Martin Sorrell , to assuage those fears.

FORBES: WPP's Sorrell Addresses Fears About Web Advertising