Tomorrow WPP, the media giant, is expected to lose a vote on its pay policies.
How might these digital boutiques inspire creative thinking from the more traditional camps within WPP?
Another case: Internet bidding has cut WPP's laptop costs by 40% over four years.
Sir Martin Sorrell, the acquisitive 63-year-old chief executive of communications colossus WPP Group Plc.
Clients can go to WPP and pick services from A, D, E, J and Z.
Asia-Pacific, the Middle East, Latin America and Africa currently account for 22% of WPP's revenue.
WPP's firms compete intensely with one another, at everything from lobbying in Washington, D.
Sorrell instead used the time to buy an agency in Asia to fill in WPP's lineup.
It's an "epic" spot, said Matt MacDonald, co-chief creative officer at WPP's JWT NY.
"It's a Super Bowl tradition, " said Alfonso Marian, chief creative officer of WPP's OgilvyOne.
The plan envisages that managers' WPP shares will be matched five-to-one if targets are met.
That said, the 60% vote against the remuneration report of WPP, the media giant, is significant.
Advertising giant WPP topped ActionAid's table with 611 subsidiaries registered in places widely regarded as tax havens.
To borrow the phrase popularized by WPP group chairman Sir Martin Sorrell, this is the LUV economy.
"I don't think Nemo can sell beer, " said Allen Adamson, a managing director at WPP PLC's Landor.
WPP's profit centres into closer contact and has shifted two-thirds of its total services to a fee-based system.
All but WPP came back with charts about how they would solve their problems--if they won the HSBC contract.
"Martin was extraordinarily steadfast, " says Jeremy Bullmore, a member of WPP's advisory board.
Decaux (15%), supermarket chain Tesco (14%), media giant WPP (11%) and Nestle (8%).
Public relations giant Burson-Marsteller, a WPP member company, specialises in image and crisis management for major companies and governments.
WPP, one of the biggest marketing services groups, says they must smarten up.
Sorrell won the contract by promising to build from scratch a bespoke Dell agency from assets drawn all across WPP.
This week one of the largest advertising firms in the world, WPP PLC, announced its full year 2010 results.
FORBES: Advertising Agency Results Latest Anecdotal Evidence Of Expanding Economy
WPP's investment in 2013 would be directed mostly towards high-growth economies, such as Colombia, South Korea, and Vietnam, he said.
Get below the hood of WPP and it is clear that Sorrell's creation is even more complex than it first appears.
Last year, WPP closed its Burma office of the advertising firm Bates soon after it was acquired during the Cordiant takeover.
But WPP's Spafax Networks has developed a system that works with Vistar, offering advertisers some ability to target specific categories of consumers.
The chairman of WPP, Philip Lader, chatted about the fast-changing advertising business.
When WPP emerged from its brush with death, the firm was reborn.
Digitally focused firms accounted for 12% of WPP's total revenues in 2007.
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