Did it occur to the VCs that a bankruptcy would tarnish the startup's image with paying customers?

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Doing so would tarnish the premium image of Apple and erode the love and loyalty of the elites.

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Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.

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