LONDON, England (Reuters) -- The creator of Harry Potter, the world's most popular boy wizard, is set to cast a spell over "The Simpsons, " her spokeswoman said Wednesday.

CNN: Rowling

But even as the adventures of a bespectacled boy wizard have proven that the world still has an appetite for the written word, one wonders if Hodgman still sees a place for the publishing world he abandoned a decade or so ago to great success.

ENGADGET: John Hodgman on the death of publishing and being a Mac trapped in a PC's body

The "Wizard of Wishaw" ended a nine-year wait for his second world title in May, and capped a successful year with an honour he never expected.

BBC: Snooker star Higgins gets honour

Fans of the seven-book series chronicling a young wizard's coming-of-age in a fantastic and dangerous, magical world have a lot of emotion invested in the franchise.

CNN: Harry Potter and the morning after

The DJ Grand Wizard Theodore took me for a drive through the neighborhood while he described the mid 1970's world of hip-hop.

NPR: The South Bronx Sound, from Mambo to Hip-Hop