This is the approach of Mexico's Cemex, one of the world's biggest suppliers of ready-mixed concrete.
It comprised a wide range of educational activities including field trips to enable students to explore various World Heritage sites and to take stock of concrete sustainable development issues.
Despite its availability all over the world and its ease of use, the molecular structure of concrete had remained elusive for decades.
When asked by me, neither my dad, nor numerous friends and contacts in the working world who similarly attended HBS can offer up concrete examples of knowledge gained there that elevated their work product once graduated.
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Such composites of steel and concrete have been used in the world's tallest building--the Petronas Towers in Kuala Lumpur, Malaysia--and its most experimental, Frank Gehry's Jimi Hendrix Museum in Seattle.
But from planting the bamboo in the Zambian forests to shipping the bicycles to the concrete urban jungles across the world, the process of manufacturing the bikes is far from an easy task.
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The route, which includes 13.3 miles (21.5km) of guided concrete track, is believed to be the longest in the world.
To build the foundation for these works, the Corps had to pour an 8-foot-thick concrete foundation underwater in the middle of one of the busiest shipping lanes in the world.
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Every year the world waits to take further concrete steps to cut emissions, the atmosphere will be loaded with millions of tons more carbon dioxide that will stay for a century.
Known as the Garden City of the Gulf, it is a welcome contrast to the concrete jungle of construction and development so often seen in cities in this part of the world.
With more than a hundred accredited diplomats, Iran's embassy in Managua - a massive compound surrounded by four-meter-high concrete walls lined with razor wire - is one of the largest diplomatic compounds in the world.
What's billed as the world's smallest park, tucked inside a concrete circle just 2 feet across, is a quirky Portland kind of place.
Secretary-General Ban Ki-moon and World Bank President Jim Kim, will demand concrete action from off-track countries to move children from the violation of their basic rights to the guarantee of their right to education.
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