Taunton isn't a pioneer in the bare-bones 24-hour-gym world.

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"Corvette is a world-class athlete that has gone back to the gym and has been in training, " says Ed Welburn, GM vice-president of global design.

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Ahead of a working session on the eurozone and the world economy, Mr Cameron and Barack Obama took to treadmills for informal talks in the gym at the presidential retreat.

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By helping popularize weight training, supplement and vitamin use, and fitness equipment -- whether in a gym, a school or a home -- Weider helped change the way the world looks at fitness and health, according to Parker.

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"It was just a matter of moving it forward in the gym and getting the right structure, " added McCracken, a former British middleweight champion and world title challenger.

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