But The World Is Flat has an alarming tenor to it, perhaps too severe.
This reminds us that not only is the world decidedly flat, but the influence of American culture spreads like water.
This New York Times columnist wrote a bestseller called The World Is Flat, which speculates about the rise of China and India.
Given the slowdown in Europe and the emerging world, flat U.S. would accentuate the global weakness, probably sending the U.S. into a downturn.
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Disbelieving that the world is flat, he has tried to put himself into places and positions where there is a higher probability of interesting things happening.
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If all car firms in the world ran flat out, they could produce 68m cars a year (including other light vehicles such as pick-ups and sport utility vehicles).
Books such as The World Is Flat and The Elephant and The Dragon have chronicled the rapid rise of China, India, Southeast Asia and eastern Europe, et al. Of course, many factors from supply-side tax policies to open trade have contributed to the global boom.
Regardless of what Tom Friedman said, the world is not flat, and location still matters.
Today Samsung is the world leader in flat-panel TVs and the number two in mobile phones.
So it is not even true that finance is in some new flat world.
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Will this trend of regional specialization continue or, in a flat world, will innovative technology emerge across regions and countries?
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The conventional wisdom on globalisation is that it produces a flat world in which everybody consumes the same bland products in the same bland settings: a universal airport lounge.
Novelis, which had been spun off from Alcan in 2005, had nearly a one-fifth share of the world market for flat-rolled aluminum, used for making beverage cans and auto parts.
The Baltic Dry Index, which measures shipping prices around the world, remained flat for most of the quarter, but surged toward the end of August, registering a 9% gain through Q3.
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However, if today's "flat world" means that a student in Jordan or Budapest, Hungary, or the Gangsu province of China has the same educational opportunities as a student in Palo Alto, Calif.
And just as Matisse's paeans to the tension between the three-dimensional world and the flat canvas have been dismissed as "decorative" because of their glorious color and patterning, Veronese's lush figure groups have been similarly labeled, for similar reasons.
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Far below your aeroplane window the world looks beige, flat, hot and dusty.
We just wonder if there is room in the flat panel world for both plasma and LCD.
The World Wide Web is flat, static, and largely dependent on desktop and laptop computers to work right.
We dream of a world with no more flat-pack furniture, no more obtuse construction manuals and no more missing screws.
From 1300 to 1700 the world economy was basically flat: 0.2% growth.
However, LG tacked on an altimeter for more accurate location data (the world ain't flat, you know) and the display can show call info during a run while also offering media controls for navigating through those playlists.
In our world-is-flat, winner-take-all economy, many futurists said the winners would fall into two camps: super nimble start-ups from Silicon Valley (and similar hotbeds) wielding world-class technology and talent and the largest multinationals with brand, reach and fortress balance sheets.
Ted Spread is rated around a 33-1 chance for the world's most famous Flat race.
"The world is going to be flat going forward, " said Mr Williams.
In contrast, the other 2004 super-filly, Ouija Board, is owned solely by Lord Derby, whose ancestor founded the world's most famous Flat race.
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Right after the New Year's bubbly goes flat, the world's electronics makers converge upon Las Vegas to reveal forthcoming digital wonders at the annual Consumer Electronics Show.
He can access a world of information from four flat-panel screens, tracking stock and options prices, spreadsheets on implied volatilities, newsfeeds from Reuters, Bloomberg, Bridge and more.
The World Cup will be about flat pitches, attacking starts and big totals, and Strauss has to show that he is the right man to open the batting in those circumstances, otherwise the selectors must do the right thing and replace him with Collingwood.
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