Most importantly, however, the toxic nature of the News of the World brand was in danger of contaminating the whole News Corp. operation.
"This is an unparalleled opportunity to showcase what has made the Resorts World brand a globally recognized success for the past several decades, " CEO KT Lim said in a statement.
Today the world of brand licensing has become a kind of elaborate docking exercise.
Italian Briatore has already stated his intention to turn QPR into a world wide brand.
And managing a portfolio of brands is complicated and demanding: people who made their fortunes manufacturing things may not be suited to the airy-fairy world of brand management.
While the implications of the discrimination case for jurisprudence are potentially serious, it remains to be seen how long it will affect the more volatile world of brand perception.
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Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio.
So it would appear that given the fact that the most powerful brand ambassadors in the world are no longer brand loyal, I guess I have my answer to the question Is Brand Loyalty Dying A Slow And Painful Death?
To put it bluntly, in this transparent, on-all-the-time world, a brand is as a brand does.
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Yet as he traveled around the world touting the brand, that's what people were excited about.
Unions were growing more militant by the day, and elsewhere around the world the Daewoo brand had faded into obscurity.
But when it comes to the brand world, saying it, doing it, and doing it believably so customers are truly engaged are three entirely different things.
In a less empirical, less technological, more insular world, the brand of school one attended did matter in networking, in gaining employment, and in negotiating a reasonable starting salary.
Creativity, when it involves the production of something both novel and useful, is a key factor in giving a company or, in my world, a brand, the competitive advantage.
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To push LG as a world-class brand, Boden is playing up pricey, iconic products, like its Venus, Voyager and Viewty phones, and its LG60 and PG60 HDTVs, which will launch in April.
At the North Face sponsored Ultra Trail de Mont Blanc, the premier trail race in Europe and possibly the world, the brand Vibram is one of the most prominent.
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The city's lavish spending on the expo is all the more striking given how lacklustre a brand World Expos (or World's Fairs as they are sometimes known) have become in the developed world.
Warren Buffet has turned self deprecating humility and the trust it engenders into one of the most powerful personal brands in the world: A brand that has afforded him countless business opportunities he would not have had otherwise.
The Olympics is the second most valuable brand in the world, after Apple, according to a report by Brand Finance.
"The World Digital Library project offers a brand-new platform for showcasing the diversity of the world's civilizations, " said Dr Furui Zhan, Chief Librarian of the NLC.
November is here, and that means countless men across the world are growing a brand new moustache to raise awareness and funds for prostate cancer under the Movember movement.
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After an electric presentation by Zappos CEO Tony Hsieh on the role of company culture, Lazarus attempted to connect the audience of senior marketers with her side of the world: advertising, brand management and lately, corporate social responsibility.
Our acquisition of Marvel three years later combined Marvel's strong global brand and world-renowned library of characters with Disney's creative skills, unparalleled global portfolio of entertainment properties, and an integrated business structure that maximizes the value of creative content across multiple platforms and territories.
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"As one of the most widely used business PCs in the world, Dell Latitude brand laptops need to support a broad range of technology so our customers can connect virtually anywhere and at any time, and Qualcomm's Gobi platform helps us achieve this, " said Kirk Schell, executive director and general manager of Dell's Business Client Product Group.
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Defend intrinsic brand DNA and help empower consumers in an emerging world where consumers are becoming their own brand.
He envisions a slimmed-down Ford Motor that pitches one mass market brand around the world: Ford.
Countries throughout the world are hungry for our brand of journalism and pro-entrepreneur message.
The company is now a byword for marketing success, and boasts one of the world's most recognizable brand names.
Apple recently passed Google as the most valuable brand in the world.
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