Within the world of consumer electronics, a smart marketing campaign can be relied upon to generate advance sales on the first batch of retail unit sales without relying on reviews or user feedback to drive demand.
Even though England simply had to avoid defeat against the world's 60th-ranked nation to advance, any notion that this would be a formality had disappeared long before the opening kickoff.
What adds poignancy to these tales is the sad feeling that some of these cultures seem to be on the way out, inevitable casualties of the advance of the modern world.