And electronics makers are going to great lengths with smoke and mirrors to hopefully distract audiences from noticing the unknowns -- like how a product actually works when not under carefully controlled conditions.

CNN: Mark Milian

"We are carefully putting together a formula and making sure it works before we roll out more aggressively, " says Sy-Coson, with plans to add another three malls in the next five years.

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The Spode works is in a conservation area and the council said each brick had to be carefully removed, numbered and stored so they could be reinstated at a later date.

BBC: Spode Works sign

The best PMs are certainly product-obsessed, examining coffee mugs at meetings and wondering out loud how to design a more better-designed coffee cup or carefully dis-assembling a new hand-held video-game to see how it works.

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