Just as many top athletes can make more money promoting products than they do working up a sweat, so the top gamers are beginning to attract sponsors.

ECONOMIST: Are video-gamers heading for the big money?

Still, it's about more than working up a good sweat.

CNN: A family's guide to healthy food substitutes

Finishing the night on a high were the winners of BurySOUND 2009, Cure Caballo, who got the crowd going more than any of the other acts and working them up into a sweat by the end of the first song.

BBC: BurySOUND 2010 gig featuring Cure Caballo at The Lounge