In the process, she underscored Obama's weakness with working-class white voters, a segment of the electorate that may prove pivotal in November.

CNN: The story

The fastest growing segment today is that of working adults.

FORBES: The Changes We See: A Survey of College Presidents

Soon they were working on a related project: providing treatment for older people, a neglected segment of the alcoholic population.

FORBES: Money -- and management

The duo ended up redirecting, or pivoting as would be the correct entrepreneurial-lingo, their initial idea twice, shifting not only customer segment from shopping-averse male college graduates to gay and metrosexual working professionals, but were also forced to realize that their customers did not lack sources of inspiration but needed to be actively sought out.

FORBES: Fail Fast, Succeed Faster

The German company has been working on an EU-funded pilot, identifying 100, 000 methylation sites on a segment of the DNA bundle known as chromosome six.

BBC: RELATED BBC SITES

Having had the good fortune of working closely with tens of companies and having met with over a thousand aspiring entrepreneurs and companies in this broad market segment, several important themes have emerged for companies looking to enter, and eventually dominate, the cloud computing market.

FORBES: How To Win The Cloud Wars