Narayan, an electrical engineer, became interested in interactive TV while working at Cirrus Logic in 1995.

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Mr. Murdoch had by then become more convinced by the logic after working through the details.

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Meanwhile, another company, Plastic Logic, has been working to introduce its notepad-sized 8.5-inch reader targeted at business users.

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Mr. KLEIN: No, I think--you know, when you're working and when you know the way intelligence organizations are working, it's really logic.

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"Starting Over" may be the best evidence that, against all logic, the new approach is working.

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And many other companies are working their way through this same flow of logic and coming to the same conclusion.

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Another company working with E-Ink is UK firm Plastic Logic.

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Dr Stojanovic makes a DNAzyme into a logic gate by attaching a loop of DNA at one end that prevents the DNAzyme from working.

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His logic makes sense: there are more unemployed men than women, and the growing number of working number means childcare will be a growing industry.

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The particulars are far less important than the logic behind them: efficiency requires recognizing that different types of days required different types of schedules, and working out the nitty-gritty in advance allows better use of whatever time you do have.

FORBES: EFFICIENCY: You don��t have time �C you make it.