As location based services improve, working inside buildings with greater accuracy, consumers will soon be able to use their smartphones in new ways as they shop, interacting with retailers and brands.

FORBES: Mobile: The Biggest Change To Hit Retailing In 50 Years

Mrs Griffiths also said officials were working on improving the transparency and accuracy of data on the health service.

BBC: Lesley Griffiths: NHS staff 'should report care concerns'