Another common type of massage, so-called deep tissue, tends to be more targeted to problem muscles and includes techniques such as acupressure, trigger-point work (which focuses on little knots of muscle) and "deep transverse friction" where the therapist moves back and forth over muscle fibers to break up scar tissue.
Many foreigners who were parachuted into the company at its launch by Groupon (most of whom were from Germany) are no longer with the company after a lot offriction with the JV partners from Tencent about how to make the venture work in China.