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Boland said Atlas will work to develop better measurement capabilities for both mobile app advertising and mobile Web advertising.
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More than a motto, the focus on measurement permeates and guides all the work of the institute.
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Just in time for Bike to Work Week, which starts today, Walk Score released another measurement to help people make these types of decisions called the Bike Score.
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It is an extremely complex measurement, because there are so many factors at work: shifting ocean currents, the dynamics and movement of large ice shelves, and the varying temperature and saltiness of water at different places.
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For example, most companies need to have a CR council, and together we work through top level goals to meet our vision, execution, and measurement.
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Measurement and evaluation of social programs and their impact on business is a work in progress.
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Work is underway on initial tasks, including identifying and providing performance and customer satisfaction measurement tools to improve service delivery and more.
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We will only work for NGOs that understand the importance of integrating effective social program development, execution and measurement with fund development.
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This work is very challenging and although we are seeing some good outcomes the investment is significant and the measurement of success needs to be very flexible.
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