At the same time, a cautionary word is due: While the geographic commands are a useful tool for dividing up the Pentagon's work, the danger is that they are also the enemy of strategic thinking.
With all the recent studies showing the growing potential of digital marketing channels such as mobile and various social media networks, it was somewhat refreshing to run across new research that shows good, old-fashioned Word of Mouth (WOM) is holding its own as an important tool to deliver marketing messages.
By using this search tool, one can access a news site without having to read any bad news, because every possible word and phrase that could be seen as a downer (think "cash-strapped, " "financial turmoil" or "unemployment") is blacked out.