He coins the word "spime" to embody the fact they will be trackable in space and time - very apposite given Dr Who's imminent reincarnation.

BBC: 10 THINGS WE DIDN'T KNOW THIS TIME LAST WEEK

He says that after product reviews with Wal-Mart and Target, the word is Rubbermaid will regain lost shelf space next year.

FORBES: Rebirth of a salesman

He gushes that after product reviews with Wal-Mart, Kmart and Target, the word is Rubbermaid will regain lost shelf space next year.

FORBES: Rebirth of a Sales Man