But a task sho master Aoyama San'u performed time and again in an artistic career (the word seems somehow trivial) that lasted the better part of the 20th century.

WSJ: The Vision and Calligraphy of Aoyama San'u | Tokyo National Museum | Transformational Characters | By Michael Judge

If you master these 4 tactics then you have set a strong foundation to build and grow your word of mouth marketing.

FORBES: 4 Tactics To Build Your Word of Mouth