This is about branding their name so that it is seen not only by more people but adds value by giving the site and firm a prime location from which to be seen , thats the word here location .

FORBES: The Internet is Killing My Business!

Ship and plane captains all over the area get word of the whale location in near-real time through e-mail alerts, text messages, faxes and pager messages.

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The latest BMW Approved Apps include Audible (downloadable audio books and other spoken-word content), Glympse (location sharing), Rhapsody (subscription music service) and TuneIn (Internet radio).

ENGADGET: BMW and Mini cars add iOS integration for Audible, Glympse, Rhapsody and TuneIn

The technology considers the context of search, location, intent, word variation, synonyms, multiple meanings of words and foreign language to provide users with exactly what they are seeking.

FORBES: 5 Ways Semantic Search Will Disrupt Business

Sometimes the raves were advertised, but more often the location and date were passed on by word of mouth.

CNN: IN THE GRIP OF ECSTASY

Many pitches involve ways to spread the word about ocean pollution, mostly through social media: iPhone Apps, data sharing, and location based check-in schemes.

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