Curiously, a 1958 Edsel is displayed under the banner "Elements of Style, " even though the word Edsel is now synonymous with flop, in part because so few customers appreciated its special looks.

WSJ: The Henry Ford Prepares a Museum Makeover

Maxwell clarified the elements, abilities and characteristics contained in that sometimes ambiguous, all-encompassing word.

FORBES: The 7 Keys to Successful Failure

And its current plan of action for 2011-14, a 41, 000-word document, includes no mention of schizophrenia, bipolar disorder or outpatient commitment, all essential elements in an effective plan for corrective action.

WSJ: E. Fuller Torrey: Fifty Years of Failing America's Mentally Ill