In an effort to differentiate herself from the doyennes of DIY like Stewart, Morin avoids saying the word "craft, " which she thinks makes people think of popsicle sticks.

CNN: Meet the 'Martha Stewart of tech'

In an effort to differentiate herself from the doyens of DIY like Stewart, Morin avoids saying the word "craft, " which she thinks makes people think of popsicle sticks.

CNN: Arts and crafts get a tech makeover