The number of tourists to the cave is rising, thanks to word of mouth and media coverage.

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But before we consider the significance of the coverage, a word must be said about Logan and her colleagues in Tahrir Square.

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Aides relayed word that Bush watched television coverage of the celebrations in the Baghdad streets, including the footage of a larger-than-life statue of Saddam being toppled in downtown Baghdad.

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Its second wave of popularity came through word of mouth once it started receiving widespread coverage in mainstream news outlets and popular culture.

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Campaigns like to give advance word of their plans to news outlets in a bid to get coverage.

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Continue advertising the day with local blogs in your community (see if your area offers a Patch in it), working with your PR team to get local TV coverage if your business is represented by a public relations firm, and spread the word through friends and family on Facebook and Twitter.

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As for the next-day political coverage of the State of the Union, it was dominated, and I don't use that word lightly, by Marco Rubio's sip of water.

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