Until Microsoft makes their official announcement on it, this one is still firmly in the rumor category, but we've gotten word from one of our trusted sources that Microsoft has pretty much settled on a name for the next Xbox: the Xbox 360 (let that sink in for a moment, because you're probably going to be hearing it a lot for the next several years).

ENGADGET: The Xbox 360? Looks like it��

And so, that's right to be like, getting this sort of coated word, coated words being thrown out that may not be in the category of the race card, but maybe in the same family.

NPR: Injecting Race into Politics

Like Kleenex, Coke and Tylenol, the word Winnebago doesn't just name a brand, it defines a whole category.

FORBES