Word-of-mouth remains the most persuasive form of advertising.

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And Mr Wannerton's relatively rare form is known as word-taste or lexical gustatory synaesthesia.

BBC: News

She follows conversation, reacts, engages and offers unsolicited ideas -- usually in the form of a single word or gesture that makes clear what she means.

CNN: SHARE THIS

Also, these chains tend to rely, as In-N-Out always has, on word of mouth as their primary form of advertising.

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The word "wealth" does not appear in any form in the 31-page CBO report.

WSJ: Best of the Web Today: Give Us a Break

Word of a Sprint pay-as-you-go service crossed our desks just yesterday in the form of a leaked slide, and now Big Yellow has confirmed to FierceWireless that the effort, dubbed Sprint As You Go, will launch on January 25th.

ENGADGET: Sprint confirms pay-as-you-go service, promises not to throttle speeds or cap data