It's essential, in order for consumers to embrace a fabric, that it look like wool, silk or another natural material, Mr. Kriemler says.

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It won't take much work to "convert" Ralph Lauren 's antique grey flannel three-piece suit, Oscar de la Renta's black double-faced wool dress or Tommy Hilfiger's high-waisted silk pants paired with a draped sweater into office attire.

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The house has also expanded its made-to-measure custom business, offering a wide range of fine leather gloves and cashmere and wool socks (or "hose, " as it quaintly still calls them), silk ties, even boxer shorts.

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