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Owner and chef Sam Hayward has made apple-wood grilling and roasting his forte.
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Wood says Roku and Apple together have more than 90% of the OTT box market, split roughly evenly between them.
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Mr Wood said this might reflect the complexity of the task Apple set itself when getting the iPhone working the iCloud service.
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Also, Traeger makes eight flavors of wood pellets, just like the hardwood chunks I buy for my smoker, apple, cherry, mesquite, oak, etc.
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"All the mobile manufacturers are chasing after the music market but it will be a challenge to compete with Apple because the iPod is such an iconic design, " Mr Wood said.
BBC: NEWS | Technology | Nokia offers new range of phones
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"The Note 8 marks Samsung's relentless charge to grab a slice of the tablet market from Apple, but also to defend itself from the Kindle Fire and Nexus 7, " Ben Wood, head of research at CCS Insight, told the BBC.
BBC: Samsung and Huawei kick off Mobile World Congress